‘Circuit of the Americas’ to Host Formula 1 and MotoGP


The new circuit in Austin has a name: “Circuit of the Americas”, announced today at a media event in Austin.   A fitting choice for the global sports and entertainment venue to host both Formula 1 and MotoGP in the coming years – a first for a US circuit.

Today’s press conference highlighted the thinking that has gone into the new circuit, and the connections the new venue will have with the community as not only a home to racing and entertainment, but also the relevance the facility will have economically, educationally, and globally for Austin.  Cited as “a BIG deal” by partner Red McCombs, the impact the Circuit of the Americas, or COTA, was likened to that of “a superbowl every year, for 10 years”.

It’s estimated that over 10 years, COTA will bring $3 to $5 billion into the area.

It’s also clear that the organizers have gone to enormous lengths to integrate the greater Austin area in operational, travel, leisure, educational and commercial roles as Tavo Hellmund, co-founder, said “we’re building a destination.”  Very true, and something Formula 1 is particularly good at doing.

At the event, a new logo was unveiled, along with a new website for inquiries and ticket, sponsorship and volunteer information.  The circuit’s official twitter page is now @circuitamericas.

Midway through the presentation, Kevin Schwantz and Ben Spies took center stage, where it was announced that MotoGP would be appearing at the new circuit, so two wheeled fans will be pleased to hear the news that the race will appear in 2013.

Tavo took questions today in both English and Spanish, and remarked that the new circuit was a “circuito por todos”, so great to see North and South America as one on the road in Austin.  Corner names haven’t been released, but he hinted at a Texas “tradition for naming things locally”, and Jim Hall, AJ Foyt were among several suggested during my twitter coverage of the event this afternoon.

A question on title sponsorship was brought up by some friends over at AustinGrandPrix.com, in attendance at the event,  but no details were announced.

After the event, media were invited to inspect the construction site, and more news and updates should be coming forth shortly – keep up with the latest on @F1US and on Facebook – meanwhile, who do you think would benefit greatest from a title or presenting partnership with the Circuit of the Americas?  And what would you name the corners in Austin?

What would you name these corners?



Filed under American companies in F1, American F1 circuits, American F1 Events, American F1 Fans, American F1 history, Americans working in F1, brand strategy in F1, Circuit of the Americas, Events, F1 and branding, F1 and business, F1 and NFL, F1 and Social Media, F1 broadcasting in America, F1 in America, Uncategorized, United States Grand Prix, United States Grand Prix in Austin

6 Responses to ‘Circuit of the Americas’ to Host Formula 1 and MotoGP

  1. Eddie

    Mears? Unser? Gurney?

  2. jeff wunrow

    Gotta have an Andretti Corner and a Phil Hill Straight.

  3. KnK

    Pedro Rodríguez

  4. JeromeHoward

    How about Jose, Paco & Manuel in honor of all of the OTHER Americans that are so important to Tavo.

  5. How about a corner named after Fangio? Juan Manuel Fangio has the highest winning percentage ever in Formula One, 46.15 percent!

  6. Lynn Kohlruss

    Need to know where tickets can purchased plus seat locations, gemeral amission locations, prices, etc.

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