The new circuit in Austin has a name: “Circuit of the Americas”, announced today at a media event in Austin. A fitting choice for the global sports and entertainment venue to host both Formula 1 and MotoGP in the coming years – a first for a US circuit.
Today’s press conference highlighted the thinking that has gone into the new circuit, and the connections the new venue will have with the community as not only a home to racing and entertainment, but also the relevance the facility will have economically, educationally, and globally for Austin. Cited as “a BIG deal” by partner Red McCombs, the impact the Circuit of the Americas, or COTA, was likened to that of “a superbowl every year, for 10 years”.
It’s estimated that over 10 years, COTA will bring $3 to $5 billion into the area.
It’s also clear that the organizers have gone to enormous lengths to integrate the greater Austin area in operational, travel, leisure, educational and commercial roles as Tavo Hellmund, co-founder, said “we’re building a destination.” Very true, and something Formula 1 is particularly good at doing.
Midway through the presentation, Kevin Schwantz and Ben Spies took center stage, where it was announced that MotoGP would be appearing at the new circuit, so two wheeled fans will be pleased to hear the news that the race will appear in 2013.
Tavo took questions today in both English and Spanish, and remarked that the new circuit was a “circuito por todos”, so great to see North and South America as one on the road in Austin. Corner names haven’t been released, but he hinted at a Texas “tradition for naming things locally”, and Jim Hall, AJ Foyt were among several suggested during my twitter coverage of the event this afternoon.
A question on title sponsorship was brought up by some friends over at AustinGrandPrix.com, in attendance at the event, but no details were announced.
After the event, media were invited to inspect the construction site, and more news and updates should be coming forth shortly – keep up with the latest on @F1US and on Facebook – meanwhile, who do you think would benefit greatest from a title or presenting partnership with the Circuit of the Americas? And what would you name the corners in Austin?
What would you name these corners?