Peter Habicht is a freelance writer and journalist in Formula 1 and has been involved with the sport’s growth in America since 2005.
In addition to authoring this site, he is also the moderator of one of the largest groups of Formula 1 fans in the United States who regularly gather to follow F1 in San Francisco, California.
He has been accredited by the FIA to cover Formula 1 racing since 2013 and has been interviewed for CNBC, The New York Times, SKY Sports F1 and The Red Bulletin.
He has been sought out by private and public investment firms on the growth and future of Formula 1, with a focus on the American Formula 1 Fan perspective and landscape in particular. His work with the national PR campaign for the film ‘SENNA’ was instrumental in identifying and activating in key markets across the United States.
Peter studied engineering at Stanford University and has worked in the engineering consulting field.
His role in Formula 1 expanded as American interest and relevance grew with the construction of Circuit of The Americas in 2012 with an eye towards the fan experience, later expanding into a credentialed role as a journalist for The Auto Channel in 2013.
He launched the F1 in America website as a means to share and communicate broader issues affecting American involvement in the sport and has interviewed American brands, fans, F1 employees, and teams.
Peter continues his involvement with San Francisco Formula 1 Group’s approximately 2000 members and guests and has organized over 300 events with the Bay Area Formula 1 community, from Grand Prix watch events and film screenings, tours of car manufacturers, private and public racing car museum tours as well as non-profit fundraisers.
He lives and works in the San Francisco Bay Area.