Category Archives: brand strategy in F1

Red Bull’s American Formula 1 Team

A recent Economist article on Bernie Ecclestone and F1 mentioned Red Bull’s interest the formation of an American F1 team with US drivers – a timely startup for any group willing to develop a team and spend the dollars to … Continue reading


Filed under American F1 drivers, brand strategy in F1, F1 cars in America, F1 in America, Uncategorized

A New Kind of Music in Formula 1

    F1 and music have been inseparable in many fans’ minds, from the classic Fleetwood Mac opening music so many look forward to every Sunday to the sights of Nick Mason, Jay Kay, Eric Clapton and earlier this year … Continue reading

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Filed under American F1 Fans, brand strategy in F1, F1 and branding, Uncategorized

A Supercar Rental for an F1 Grand Prix Weekend

When the Grand Prix rolls through Circuit of The Americas there won’t be a bigger stage in a bigger state for well-heeled Formula 1 fans around the world to make their entrance – Texas style. For the lucky few, a … Continue reading

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Filed under American F1 Events, brand strategy in F1, Circuit of the Americas, F1 and business, Formula 1 New Jersey, GP of America, Uncategorized, United States Grand Prix in Austin