Category Archives: F1 and branding

A New Kind of Music in Formula 1

    F1 and music have been inseparable in many fans’ minds, from the classic Fleetwood Mac opening music so many look forward to every Sunday to the sights of Nick Mason, Jay Kay, Eric Clapton and earlier this year … Continue reading

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Filed under American F1 Fans, brand strategy in F1, F1 and branding, Uncategorized

American F1 Sponsorship: An Interview with SunCore Solar

This year’s race at Circuit of The Americas will be a landmark event in the history of F1, and while the venue and fans will help form a new home for the sport, a significant part of what will ultimately … Continue reading

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Filed under American companies in F1, American F1 drivers, Americans working in F1, brand strategy in F1, Circuit of the Americas, F1 and branding, F1 and business, F1 and technology, F1 broadcasting in America, United States Grand Prix in Austin

McLaren’s Martin Whitmarsh on F1 in America and the Sport’s Future

It’s rare to hear team bosses speak out candidly on a range of issues in regards to the need for change in F1, and in this series of ongoing interviews with McLaren boss Martin Whitmarsh, SPEED journalist Peter Windsor has … Continue reading

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Filed under American F1 Fans, brand strategy in F1, Circuit of the Americas, F1 and branding, F1 and business, F1 and Social Media, F1 broadcasters, F1 broadcasting in America, Uncategorized, United States Grand Prix in Austin