Category Archives: F1 and Social Media

Theaters Showing ‘SENNA’ in America

Where to watch SENNA in US theaters near you – here’s a map with opening dates and theaters:

Your town not listed below?  Leave a comment about where you’d like to see it shown next.

Opening dates:

Green: Now Playing, Yellow: Opens 10/14, Blue: Coming Soon

View North American theaters showing SENNA in a larger map, click here for Alaska theater map locations.

7/18 UPDATE:  It was announced today on the SENNA movie Facebook page that moviegoers at opening nights across the US were eligible for free movie posters from Facebook event organizers.  Events there have been showing up as news has been traveling about this offer, and links to known Facebook events for the opening weekend have been included here in the map.

Also, movie dates and cites have been announced on the official @SENNAmovie twitter account slightly differently from  from the official Facebook page, with fewer official listings appearing on Facebook than had originally appeared on a series of tweets last week.

7/25 UPDATE: Special screenings have been added with pins in purple, and currently include non-profit fundraisers.  Hashtags have been added to theater locations for relevant city/metropolitan areas.

8/9 UPDATE: The Official SENNA website goes live – and the map from this post above was popular enough it’s featured on their page.  They’ve been very supportive of the F1 community, and look for more good surprises from the team at electric artists.  New cities and events added include:  Phoenix, Kansas City, plus a contest in Washington DC.   Special screenings with director Asif Kapadia in San Francisco (8/18), LA (8/12, 8/13 at 7:20 and 10:05), NYC special car event on Saturday (8/13) with John Bisignano and producer Manish Pandey.

10/18 UPDATE: Over 360,000 hits on the Google map for Theaters Showing SENNA!  The map has now been updated and simplified to show now playing, next upcoming date as well as future theater openings. Huge congratulations to the film and team at BOND Strategy and Influence (formerly Electric Artists). Check out Mashable’s upcoming 2011 Awards and vote in SENNA for ‘Best Social Movie Campaign’.

Follow the official SENNA movie Facebook page and twitter account for more updates.


Filed under American F1 Events, American release of 'Senna' film, F1 and Hollywood, F1 and Social Media, F1 and Viral Media, F1 in America, Uncategorized

Fairness to American F1 fans: 2011 British GP on FOX


The Cahier Archive


The British GP was the third of four races this season broadcast on Fox television in the US, the first of which was a marathon Canadian Grand Prix, and at over four hours, the longest ever.  During that race, I was able to follow from a number of different people tweeting during the red flags that FOX did not break programming from the race, showing the entire four hours.  This was definitely an improvement from earlier years when FOX would publish an F1 race in their schedule, and then abandon fans with local baseball game coverage instead.

Following an amazing race yesterday, Formula 1 fans in the US were happy to see the start of what should have been a compelling set of interviews from race winner Alonso as well as from the 2nd and 3rd place finishers Vettel and Webber.

While fans heard from the winner, it was Webber and Vettel many would have liked to hear a few words from, but FOX ended the broadcast before we could ever hear from them.

With Alonso’s win clocking in at just under 1.5 hours, it seems natural that there would have been plenty of time in the shadow of the four hour Canadian Grand Prix to show the two Red Bull teammates interviews, of particular interest to Formula 1 fans after hearing their team principal’s radio call to Webber in the closing laps to maintain his gap to second place finisher Vettel.

Unlike yesterday’s Red Bull team orders broadcast over the world for race fans to hear, television contracts are not matters of public record.  Certainly in this weekend’s race, whatever event FOX was obligated to show as part of their F1 broadcast on Sunday clearly hadn’t ended in American Formula 1 fans’ minds until all three podium finishers had been shown to give their account of the race events during those interviews.

Events like this are not uncommon, and in 2005, UK broadcaster ITV was called out by race viewers on an advertising break during the climactic moments of the San Marino Grand Prix, documented here on page 6 of the Office of Communications (OFCOM)website.

OFCOM’s rules for recognition of natural breaks during sport broadcasts include the following:

  1. Breaks may be taken during intermissions of the particular sport being televised ­ eg, half time, between races, between innings, etc.
  2. In live coverage of long continuous events breaks may be taken at points where the focus of coverage shifts from one point to another of the event ­ eg, after a resume of the current placings in a race and before refocusing on a particular section of the race. Breaks may also be taken adjacent to cut-away discussion or background film insert sequences.
  3. Where edited recorded sport programmes are shown, break points should be selected to avoid creating the impression that some part of the event ­ eg, a round in a boxing match ­ has been omitted to accommodate advertising.

Sounds basic enough – and yesterday’s race had been shown in full for the most part – but as Formula 1 fans in the US, what do we feel is a fair broadcast, and when do we feel the event is over?  Is it after the checkered flag drops and the winner crosses the finish line, or is it after the driver interviews?

In a sport dominated by technology, isn’t it still still about the human drama that makes Formula 1 so compelling?


Filed under American F1 Events, American F1 Fans, F1 and business, F1 and Social Media, F1 broadcasters, F1 broadcasting in America, F1 in America

An Open Letter to Austin from the San Francisco Formula 1 Group


San Francisco Formula 1 Group

June 28, 2011

The San Francisco Formula 1 Group supports both the city of Austin and Formula 1’s return to the United States there.   We can think of no other event that will impact the community in such a positive and constructive way while creating opportunities for local businesses and organizations in the region.

As one of the largest communities of Formula 1 fans in the United States, we’ve brought more F1 fans to watch Grand Prix racing together than any single event since the last USGP in 2007 – and groups like ours are not alone.  In the past few years, Formula 1 viewing events here and more recently in Austin have been taking place with other sister organizations in New York, San Diego, Chicago, Seattle, Houston, Washington DC, Atlanta, Tampa, Dallas, and several other cities.

In San Francisco we’ve grown to over 1200 members from more than 50 countries where students, professionals, families, retirees, schoolchildren, vacationers and even current Formula 1 team members have all joined us to watch F1 races.  Having led and personally organized over 100 F1 viewing events to date for many thousands of guests, I can say there is no one ‘type’ of Formula 1 fan, but there is always passion and excitement around the experience of a race together with a group.

We share rides and BBQ recipes, eat vegan food, go to class, lead our industry, work in education, green tech, software, nonprofit, and enjoy weekend track days, photography and music – and all have Formula 1 in common.  It’s the power to bring so many diverse interests and people together around the sport that continues to build enthusiasm and energy here and in groups across the country, and there’s no bigger stage than the race itself to attract such a vibrant community.

The local businesses and charities we support through our F1 events are happy to share that the thousands of fans who have joined us over the years and who return each season to watch races with us continue to support them with energy and enthusiasm, and we look forward to bringing that with us to next year’s race.

Peter Habicht

The San Francisco Formula 1 Group

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Filed under American F1 Events, American F1 Fans, American F1 history, Circuit of the Americas, Events, F1 and Social Media, F1 in America, United States Grand Prix in Austin