Tag Archives: Austin

Around Austin from Town to Track this Week

The Start/Finish on Wednesday afternoon at Circuit of The Americas

After their first year together, Austin and Circuit of The Americas are ready to create a brand new season of F1 racing, events and experiences for fans from around the world.

To get a feel for what was different this year from last, a walk around the town and then the track yesterday left the distinct impression that this year is different, especially in Austin, a city that’s no stranger to world class events, and this year, no stranger to Formula 1.

Downtown welcomes F1 fans

The amount of signage around the airport has been reduced, but in town, buses, lamp posts and billboards remind you that F1 is still everywhere.   Downtown Austin is transforming with a sense of urgency and after a year of racing with over 1,000,000 guests at COTA and counting, F1 fans will again see the Austin Fan Fest arrive.  Larger than last year, the event will now include a dozen square blocks set aside for visitors between 2nd and 5th just West of Congress.

Importantly, local businesses have embraced the racing community, and this year there are more shops and stores showing they are ready for the world stage as fans arrive from across the globe to discover what Austin has to offer.

@delish bakery downtown

Evenings will be full of events with entire nightclubs in town that have made the trip to Austin for the weekend hosting drivers, celebrities and VIPs.  New to Austin this year, Amber Lounge will be celebrating their 10th anniversary as a nightspot along F1’s most glamorous races with dancing and DJs all weekend, while the W Austin and Red Bull will be putting together events for the circuit’s official after party on Sunday with drinks like the newly christened COTA Flame featuring locally made spirits with a kick.

These are just a sampling of events Austin has in store this weekend, and back at the main event, Circuit of The Americas looks and feels like a new experience altogether.  Gone are the signs of a hasty retreat by heavy equipment and artificial grass on hillsides as the circuit now stands proud on the horizon in the distance with real grass throughout the infield and spectator areas.

Having the seasoning and polish an entire year’s worth of improvement and events to showcase the vision behind COTA, the circuit truly is the racing circuit of the future, bringing the world together again for a weekend of world-class racing.  Here’s to wonderful Grand Prix weekend in Austin.

An international audience for F1 has arrived in Austin

For a self-guided tour of what’s been created on the track, you can take a look around COTA turn by turn with Google Maps to see what a driver’s office view looks like, and for a look at what’s happening around town, F1 Racing Magazine’s Fan Guide is downloadable (.pdf) from the American Statesman.

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Filed under Circuit of the Americas, Events, F1 in America, Uncategorized

A Supercar Rental for an F1 Grand Prix Weekend

When the Grand Prix rolls through Circuit of The Americas there won’t be a bigger stage in a bigger state for well-heeled Formula 1 fans around the world to make their entrance – Texas style.

For the lucky few, a Grand Prix weekend will include all the trimmings and that means everything from the best seats at the race to the best seats to the race, and for this demand, there’s one rental brand Americans are familiar with that’s meeting it … abroad, anyway.

Hertz UK has announced they’ve added the latest Formula 1 inspired car from McLaren Automotive to their lineup at selected locations in the Commonwealth:  The MP4-12C.

 

Now available to rent from Hertz (UK)

 

Michel Taride, President, Hertz International and Executive Vice-President, Hertz Corporation, said:

“Hertz aspires to offer truly innovative rental experiences to our customers, and the spell-binding McLaren MP4-12C provides an opportunity of a lifetime to experience Formula 1 race-bred technologies on the road.”

Yes, that yellow (ahem, Gold) license plate looks familiar, and in more than one way the numbers are impressive: 0-62 in 3.3 seconds will run you rates starting at £1134.30 (~$1800) for a single day mid-week and range to £906.30 (~$1400) per day for rentals lasting over 28 days.

Stateside, the MP4-12C starts at around $229,000 and the first customer cars were shipped to dealers earlier this year.  America is an important market for McLaren, and their celebrated return to full production road cars brings a brand known for exclusivity and performance to a much wider audience than it’s legendary predecessor, the F1.

It’s not impossible to imagine a supercar like the MP4-12C available from Hertz especially around an F1 based marketing drive, but typically the American supercar rental market is addressed by smaller niche operations and clubs catering to customers and members through automotive timeshares and exclusive pricing.  In this case, Hertz UK has partnered with Premiere Velocity, a smaller luxury car rental firm based in London.

Could such a car be offered in Austin from Hertz, Avis or, Dollar Rental?  It will be interesting to see if there’s an effort to meet the opportunity.  Imagine a Bentley airport shuttle to whisk you from your airline (or airplane)  to your supercar rental – it sure sounds like a nice way to transport your luggage.

 

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Filed under American F1 Events, brand strategy in F1, Circuit of the Americas, F1 and business, Formula 1 New Jersey, GP of America, Uncategorized, United States Grand Prix in Austin

Ticketing and PSLs at Circuit of The Americas

Circuit of The Americas took a big step forward in their latest public phase of operation this weekend with an announcement that account deposits are now being accepted for future purchase of luxury suites and premium grandstand seating

Rendering of the main start finish straight

News of a $100 Select Seating waitlist signup was released in an email to subscribed followers of COTA’s website, along with a list closing date of February 13th.  Personal seating license preference choices will be submitted to those in order on the list, and a 15-year PSL on seats will range from between $1,000 – $5,000 depending on location and amenities. (COTA’s seating FAQ)

15 year grandstand PSL's at COTA to range from $1-$5K

Personal seating licenses will go on sale March 1st, with general ticket sales beginning in the Summer. Visit Circuit of The Americas recently redesigned website to register for updates and information on their planned construction completion in August.

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Filed under American F1 circuits, American F1 Events, American F1 Fans, American F1 history, Circuit of the Americas, United States Grand Prix in Austin