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Tag: branding

Red Bull, Ferrari, Branding and Race Strategy

Looking at the two brands and how they might receive the most benefit from their exposure in the sport, I would argue that some of how Ferrari and Red Bull approach their competition strategies on the track ultimately comes down to how different...

America and Porsche in F1

Balancing the value and availability of each to Porsche are some of the many elements to consider when getting things just right if they enter F1. If the tide’s right, and a new American audience is in place with a home GP, Porsche could find the...

Champagne and F1 in America

The Cahier Archive   Champagne – it’s the stuff for those who make it to the top steps, and thanks to the gentleman on the right, wearing a little (or a lot) is as much a part of winning today as the checkered flag. Meet Dan Gurney and A...

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Peter Habicht is a freelance writer and journalist in Formula 1 and has been involved with the sport’s growth in America since 2005.

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