Tag Archives: Canadian Grand Prix

The Canadian GP 2011: Three for the Road


Button & Vettel, Canada 2010

The Cahier Archive


First off – a safe journey to all travelling up to the races this weekend in Montreal, it looks like it will be another year of fantastic racing.  Several friends and members of our local F1 group are heading up and so I’ve put together a few things about events around this race . . .

Tomorrow (Thursday) will be the first of three Formula One Teams Association fan forums, where fans will have the opportunity to engage with the sport most directly.  The event has been filled up, but questions can be emailed to info@teamsassociation.org for review.  Only registered fans will be allowed to attend, but all should send their $.02 for this event.

Friday night in Montreal will experience a boost with social media getting a real trial at this year’s GP.  With so many North Americans on Twitter and Facebook, the hashtags will be flying from hotspot to afterhours.  Not one to get left behind, Red Bull has launched a new app – Invasion – which will catapult the latest goings on through the iPhone from track side to bar side.  Redbull’s integration with event, city, and team will be interesting to watch and measure the impact they and the medium have with F1 audience and businesses.  Circuit of the Americas and the city of Austin will do well to watch and learn from this exercise as the race there will draw the next big North American audience in 2012.

Finally, this Saturday and Sunday a 30 year history of Hugo Boss and McLaren together in photographs will be on display from friend and photographer Paul-Henri Cahier, and event details are here on our Facebook page.  If you haven’t had a look through the history of the Cahier Archive, it’s well worth viewing.

Best to everyone up in Montreal – and look forward to meeting everyone in Austin in 2012!

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Filed under American F1 Fans, brand strategy in F1, Circuit of the Americas, Events, F1 and branding, F1 and business, F1 and Social Media, F1 and technology, United States Grand Prix, United States Grand Prix in Austin