Heineken announced their partnership with Formula 1 this weekend at the Canadian Grand Prix, and Global Marketing director Gianluca Di Tondo shared his thoughts on how the new partnership would affect the sport’s growth in America. A...
Heineken announced their partnership with Formula 1 this weekend at the Canadian Grand Prix, and Global Marketing director Gianluca Di Tondo shared his thoughts on how the new partnership would affect the sport’s growth in America. A...
Peter Habicht is a freelance writer and journalist in Formula 1 and has been involved with the sport’s growth in America since 2005.