Heineken announced their partnership with Formula 1 this weekend at the Canadian Grand Prix, and Global Marketing director Gianluca Di Tondo shared his thoughts on how the new partnership would affect the sport’s growth in America. A...
Ahead of this weekend’s Canadian Grand Prix, Heineken announced their multi-year partnership with Formula 1, in a move which leverages global reach and a shared ambition to bring new fans and customers to each. Speaking to the assembled Formula 1...
