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Tag: Sebastian Vettel

Red Bull, Ferrari, Branding and Race Strategy

Looking at the two brands and how they might receive the most benefit from their exposure in the sport, I would argue that some of how Ferrari and Red Bull approach their competition strategies on the track ultimately comes down to how different...

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Peter Habicht is a freelance writer and journalist in Formula 1 and has been involved with the sport’s growth in America since 2005.

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