Tag Archives: stars and stripes

Red Bull’s American Formula 1 Team

A recent Economist article on Bernie Ecclestone and F1 mentioned Red Bull’s interest the formation of an American F1 team with US drivers – a timely startup for any group willing to develop a team and spend the dollars to do it right with two new races arriving shortly in Austin and New Jersey.

The article covers several other key points about F1’s current state of affairs, but the second sentence in the quote below is absolutely on the mark.  One question for US fans might be that given the team’s origins in an Austrian drinks firm, what would they need to feel the team is a truly American effort?

Red Bull . . . is said to be looking at launching a new “Stars and Stripes” Formula One team with American drivers. Local drivers boost audiences.

F1’s return to the US this November makes for an exciting time for fans here, and news along these lines is certainly an encouraging sign for things to come…

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Filed under American F1 drivers, brand strategy in F1, F1 cars in America, F1 in America, Uncategorized