Tag Archives: US Senna movie release

Director Asif Kapadia Arrives in San Francisco with ‘SENNA’

F1 didn’t slow down quite as much this August thanks to the opening of SENNA across the United States. The agency promoting the film, Electric Artists, has been working feverishly to connect with different communities, networks, and groups across the country through a network of volunteers and event organizers, and the results have been impressive. The film opens in over 50 US cities in the coming month, with several groups and car clubs organizing events, fundraisers and gatherings around the screenings in their city.

Here in San Francisco, the F1 Group I moderate had been waiting for this film for some time, and while everyone was glad to see it finally arrive, the film’s opening date coincided with the first day of the Monterey Motorsports Reunion, a popular event held just a couple of hours away. Since a key audience for the film would not be in town that day, I spoke with Electric Artists and lobbied for an earlier date ahead of Friday with the idea that a coordinated screening would give those going for the weekend a chance to see the film and share the good word. The reviews were in and only made everyone want to see the film that much sooner.

After some thought on the idea, they suggested a possible screening late Thursday, and with just a week to go until the opening weekend in the Bay Area, the word came down that the theater could hold one special screening at 9:45pm on Thursday, and we could either take it or leave it. Theaters get that way, and while not the easiest time to bring a crowd out, with a little hard work we would get the word out quickly and fill the 285 seat theater.

Several of our members belong to other car clubs, so I was confident we would make this happen together – but the next day the news got even better – director Asif Kapadia agreed to visit us for the screening before his return home to London. News travelled fast in the car community, and the event sold out in just four days, with another five Bay Area screenings with Asif added soon after the advance screening filled up.

 

 

On the way to the theater on Thursday, Asif called about my earlier invitation to dinner before the screening, and my girlfriend and I picked him up downtown and joined our friends for a great evening where we learned more about the process he went through in making the film – all of which made for a very memorable night. The film played to a full house and he stayed until 1am signing autographs and graciously spoke to the audience after an extensive Q&A session [video]. I thank Asif and Electric Artists on behalf of the San Francisco F1 Group for helping make this special night possible.

 

Thanks again to SENNA director, Asif Kapadia (more photos)

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Filed under American F1 Events, American F1 Fans, American release of 'Senna' film, brand strategy in F1, Events, F1 and business, F1 and Hollywood, F1 and Social Media, F1 and Viral Media, F1 in America, san francisco formula 1 group

‘Senna’ to be Released August 12 in the US

The film’s director, Asif Kapadia, has announced that the US release date for ‘Senna’ will be August 12, and not July 22, as the New York Times had reported earlier this week.  News broke today as Autoweek reported that Producer’s Distribution Agency will be handling the film here, with an unknown number of theaters showing the film at this point.

John Sloss of PDA has been quoted on the film’s reach Stateside, saying that “Senna is an unexpectedly moving and powerful film that we believe has immense playability far beyond its obvious core audience, and we all feel strongly that this is exactly the type of film will benefit from our unique approach to distribution.”

According to a recent Facebook posting on the Senna Movie page, director Kapadia mentioned that the date has been chosen to feature the film in certain theaters across the US, and you can stay connected with the latest from the movie’s official page.

Update 7/18:  Visit this map for a current listing of US theaters and opening nights.

 

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Filed under American release of 'Senna' film, Events, F1 in America

US Release of ‘Senna’, USGP at SXSW, and CNBC in F1

While most of the US watches news develop overseas and waits for the season opener, the award-winning documentary ‘Senna’ opened to a packed house at the SXSW festival last weekend, and on hand were the film’s director, Asif Kapadia and USGP organizer Tavo Hellmund.  Check out the Austin Grand Prix Blog for some great coverage as well as shots of the Williams FW33 that made an appearance at a reception put on by Formula One United States organizers.

Kudos there as well – a smart way to embrace the history of the sport and it’s fans, the USGP was able to capitalize on a popular film – one that sold out faster than any other in SXSW history.  The race’s success ultimately will come down to how the local community embraces Formula 1, and from all reviews, ‘Senna’ as a film looks to be regarded on par with ‘Pride of the Yankees’.  Austin’s Statesman reports that director Kapadia has hinted at a June release for the United States market.

In other US Market news, CNBC has recently signed with the Marussia Virgin F1 team as their Business Media Partner.  CNBC is in a great position to enter India and Russia when the racing there begins, as well link up with a new global audience.  A quick look ’round the net suggests that CNBC’s content partnerships are shifting away from Dow Jones and Company (now owned by News Corporation), and towards other partners in international markets.

Last year, CNN International partnered with Lotus Racing, and one of the many benefits of their  sponsorship was that it put the CNN brand squarely on an iconic British car in front of their main competition’s audience at the BBC.  In effect, the BBC paid FOM and Bernie for the right to broadcast CNN’s logo on a car watched by millions in the BBC’s home market for a historic return of the Lotus name.

Possibly in a similar fashion, CNBC could leverage their presence on the F1 platform, especially in Austin, where US broadcaster SPEED (also owned by News Corporation) will certainly have a strong media presence covering the race for their US television audience.

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Filed under American companies in F1, American F1 circuits, American F1 Events, American F1 Fans, American release of 'Senna' film, brand strategy in F1, F1 and branding, F1 and business, F1 broadcasters, F1 broadcasting in America, F1 in America, Uncategorized, United States Grand Prix, United States Grand Prix in Austin